LG Electronics Expands Footprint in Kuala Terengganu with its First Brand Shop with Seng Huat

January 09, 2020


LG Electronics Expands Footprint in Kuala Terengganu with its First Brand Shop with Seng Huat
First Brand Shop with Seng Huat aims to provide local communities with easier access to LG's innovative home entertainment and home appliance experience.

Expanding its footprint in the East Coast by giving local communities better access to ground-breaking, innovative products, LG Electronics Malaysia today launched its second Brand Shop in Kuala Terengganu, further solidifying their "Creating a Better Life" theme. Partnering up with Seng Huat, this all-new Brand Shop showcases the consumer electric's commitment in supporting the growth of cutting edge home appliances in the state.

LG's second Brand Shop in Kuala Terengganu (30th outlet nationwide) will house its range of Home Appliances and Home Entertainment products, including (but not limited to) the award-winning OLED TVs and NanoCell TVs, InstaView Door-in-Door refrigerators, TWINWash washing machines and the efficient-driven DUALCOOL air conditioners.


Officiating the grand opening, General Manager of Sales, LG Electronics Malaysia, Doughlas Chung said, "Our consumers have always been our priority. From research and development to producing the products, we often ask ourselves if this is something our consumers would enjoy using in their homes. Being able to expand consistently [here] in Malaysia is a testament that we are receiving support from the local communities. And it is with that acknowledgement and support we can continue to establish yet another Brand Shop here in Kuala Terengganu, to reach out to more of the local communities, extanding hands-on experience while in the store".




"Our collaborative partnership with LG has enable us to witness just how prevalent LG products are in our customers' lives. Wheter it is their time-efficient washing machines or energy-saving air conditioners, customer can now experience the innovative home appliance for their homes. Working closesly with LG, we strive to continue offering top-notch premium quality products that better complement customer's homes and lifestyle." said Fong Jiun Haur, Managing Director of Seng Huat Electrical & Home Appliance Sdn Bhd.


Due to their ground-breaking innovation in technology and design, LG was awarded with 2020 CES Innovation Award - led by their award-winning OLED TV, who was honoured with yet another Best of Innovation award, courtesy of the Consumer Technology Association (CTA). This milestone marks the eight consecutive yeat that LG have received CES Innovation Awards, the official industry recognition for the most inovative products introduced at CES, the global stage for innovation.

"To be given acknowledgement by a credible organisation is truly an honour. Our strong, premium and unique positioning is a testament to the consumers' trust in LG products and their confidence in the abilities of the products to provide them with a smarter and better lifestyle. They are the reason we continue to work harder and better each time."

"We constantly stive to be better and consistently seek out methods to create, develop and manufacture products that not only provides visual enticement, but also serves practical and functional purpose - to fully empower our customers with a greener, smarter, better way of living in today's digital era." added Douglas.



As part of the grand opening, attractive promotions*, rebates and free gifts will be available for customers who visit the LG Brand Store at Seng Huat Electrical & Home Appliance Sdn Bhd from 9th until 12th January 2020.

Website: https://www.lg.com/my
Facebook: https://www.facebook.com/LGEmalaysia
Blog: https://www.lgblog.com.my/
Instagram: https://www.instagram.com/lgemalaysia/
YouTube: https://www.youtube.com/lgemalaysia

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